Freenote called on me again to help them with a small project that had a tight time line. The brand was in need of a fit guide to help buyers view the different fits of denim offered within their line. I pulled inspiration from the catalog we had just finished by implementing the same color scheme, but instead of sticking with the simplicity of an all white background I took the opportunity to play with the colors. We used a desaturated sepia to help pull the focus off of the different washes in the denim and place it solely on the shape and fit of the pants.
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